wire in December 2020 an Outlook by Friedrich-Georg Kehrer, Global Portfolio Director Metals and Flow Technologies at Messe Düsseldorf GmbH

The world keeps turning – just differently.

This has never happened before in the over 70-year history of Messe Düsseldorf: all trade fair events scheduled for the first half of 2020 were postponed – either to the fourth quarter of this year or to 2021.

Coronavirus changes our way of thinking, our acting and our society.

And yet – even in times of thorough economic and health policy considerations, daily re-assessments of the situation, ever new expert recommendations and many often conflicting assessment criteria applied to the crisis, we succeeded – together with our partner associations and in a timely fashion – in finding alternative exhibition dates for the world’s No. 1 trade fair for these industries – wire and Tube: 7 to 11 December 2020.

Together we have opted in favour of dates this year –sending out an important signal to the sectors that things will already carry on in the current calender year.

IWMA was also by our side in an advisory capacity because Messe Düsseldorf and the International Wire & Machinery Association have already maintained in depth contacts for a long time. We can look back on long-standing cooperation which – born by trust and thoroughly researched ideas – have proven a success formula – until this very day!

Our industries have rallied behind us and the new trade fair dates. Because a decision like this can only be put into practice in concert with the industry and our association partners.

Now the task is to talk to individual exhibitors and find new spaces in a changes hall layout resulting from the dates in December. wire will then be held in Halls 10 to 17, Tube in exhibition halls 5, 6, 7a, 7, 8a, 8b and 9.

Since the new trade fair dates were announced we have been talking to each individual company and channelling all our energy to ensure that wire and Tube in December can again be presented as powerful, innovative No. 1 trade fairs.

Our aim for December 2020 is to provide the industries with an international, comprehensive forum in Düsseldorf.

With its sights on the global market but clear differentiation from competitors, convincing with expert knowledge and emotional support – this is what the entire trade fair team at wire and Tube stands for – from the department for exhibitors and the press and marketing department to the protocol department that meticulously plans and passionately organises committee evenings and social dinners for the duration of the trade fair.

I look forward to the days in December, to meeting you all again, getting the trade fair engine started again and planning the future of our industries – courageously and prudently.

Yours,
Friedrich-Georg Kehrer
Global Portfolio Director
Metals and Flow Technologies