Significant Focus on Russia as Metalube’s Joins Forces with Two New Distribution Partners

Leading UK lubricant producer Metalube is making an assertive drive into the Russian market by joining forces with two distributor partners: LLC Cabmash-Metiz and Seteco Ltd.

LLC Cabash-Metiz will be managing and selling Metalube’s Wire Drawing range of products including Lubricool, Alumol and OCG, whilst Seteco will be responsible for the company’s chain oil range – Metachain.

Anna Baranova, sGeneral Director, Cabash-Metiz Says:  We have been involved in the wire and cable industry across Russia since the 1990s, so know and understand the market well.  We see fantastic opportunities here for superb quality lubricants such as those produced by Metalube.  The company has a strong standing within the wire and cable industry, and I am confident that the brand will be really well received here.”

Sergei Komelkov, Technical Director, Seteco Ltd adds:  We have a big demand in Russia for high quality chain oils particularly in the wood panelling industry.  We are confident that Metachain is the best product available for this process.  We are already witnessing a good deal of interest and am confident that this will continue to grow.”

Matthew Buffin, Commercial Manager, Metalube concludes: “This is a very exciting opportunity for Metalube to work with two such well-established, leading distributors in Russia.  We know that the total demand for finished lubricant products in Russia is estimated at 1.6m tonnes with industrial lubricants accounting for 45% of this. It is therefore a very critical market for us where we have hoped to make inroads for some time now.  With Anna and Sergei now on-board the future here looks very promising.”

METALUBE is part of the Bishopdale Group, a private holding company for a group of industrial lubricants brands – Metalube, Molyslip and UOP.  The company exports 95% of its production to over 90 countries worldwide and has offices in Manchester, Dubai, Mumbai, São Paulo and Shanghai.  From its headquarters in Irlam, Manchester the company has a fully integrated lubricant manufacturing facility, including new state-of-the-art laboratories.