Madem Reels Group Expands Global Capacity in the U.S. and Spain
18 December 2025
The Madem Reels Group, a world leader in wooden reels for the electrical cable industry, is reinforcing its global footprint with two major expansion projects in the United States and […]
The Madem Reels Group, a world leader in wooden reels for the electrical cable industry, is reinforcing its global footprint with two major expansion projects in the United States and Spain, underlining its commitment to innovation, efficiency, and sustainability.
U.S. Expansion Strengthens Market Reach
Madem-Moorecraft Reels USA, a subsidiary of Madem Reels Group Brazil, is investing US$7 million to expand production capacity at its Tarboro, North Carolina facility. The upgrade includes state-of-the-art, fully robotised machinery, boosting the plant’s installed capacity by 50%.
With this expansion, the company strengthens its position as a leading supplier of wooden reels for the wire and cable industry, meeting rising demand across the U.S. market. Madem-Moorecraft operates an established logistics network with distribution centres in Texas, Georgia, Arizona, West Virginia, Ohio, and North Carolina, and is exploring new centres in Colorado, Connecticut, Indiana, Louisiana, Missouri, Maryland, and Pennsylvania to enhance national coverage.
In addition to Tarboro, the company runs another manufacturing facility in Denton, Texas, reinforcing its ability to deliver efficient, reliable service to customers nationwide.
Madem-Moorecraft is certified under ISO 9000 and ISO 14000 standards, holds Carbon Neutral (CO₂) certification, and carries the PEFC green label, ensuring that all timber used comes from responsibly managed forests.
“This investment reinforces our commitment to efficiently and consistently meet the growing demand of our customers in the United States. The new robotised line delivers significant gains in productivity, safety, and sustainability,” said Leandro Mazzoccato, President of Madem-Moorecraft Reels USA.
Vice-President Stephen Redhage added: “The investment, coupled with our plans to expand our distribution network, allows us to reach more customers, providing just-in-time delivery and inventory services throughout the USA.”
By 2026, Madem Reels’ U.S. operations are projected to generate over US$100 million in annual sales, supported by an estimated 300 employees.
New Plant Boosts European Operations
In Europe, Madem Reels Group is launching a new 25,000 m² industrial plant in Sant Fruitós de Bages, Barcelona (Spain), dedicated to producing wooden and plywood reels for the electrical cable sector. Of this, 15,000 m² will be built-up space designed for modern processes, advanced equipment, and high-quality standards. The facility will deliver a 50% increase in production capacity, ensuring greater efficiency and reliability in customer supply.
“This new plant represents a milestone for our operations in Europe,” said Roger Santasusana, General Manager of Euromadem Spain. “With more modern and efficient facilities, we will be even better prepared to meet the needs of the electrical cable sector, delivering quality and innovation with a focus on sustainability.”
Scheduled to open in the second half of 2026, the new Spanish site will further strengthen Madem’s European presence.
Global Leadership in Sustainable Manufacturing
Serving over 250 cable manufacturers in 45 countries, the Madem Group continues to invest in innovation and international growth. Its facilities across Brazil, Colombia, Mexico, the United States, Spain, and Bahrain are certified HT ISPM 15, FSC/PEFC, CO₂ Neutral, and ISO 9000/14000, reaffirming its long-term commitment to quality and environmental responsibility.
