Join Us at the IWMA x CRU Forum Day – Bundled Expertise

Thursday 16 April | 11:00 – 16:00 | Hall 13, Stand C52, wire Düsseldorf

Taking place on Thursday 16 April, from 11:00 – 16:00, Bundled Expertise is a dedicated one-day Forum programme at wire Düsseldorf, created in partnership between IWMA and CRU.

Designed to offer something a little different during a busy exhibition week, the programme looks beyond technical developments to explore the wider business landscape surrounding the wire and cable industry. Sessions will cover themes including market analysis, sustainability, branding, marketing, cyber security and renewable energy – areas that are becoming increasingly important to long-term success.

Bringing together IWMA’s international industry and technology expertise alongside CRU’s in-depth market analysis and forecasting, the programme aims to provide attendees with valuable insight into both current market conditions and the broader trends shaping the future of the industry.

Morning Session
11:00 – Welcome from IWMA Chairman
11:05 – CRU: Global Cable Outlook – Tech, Transmission and Tariffs
11:30 – Denfield: Are You and Your Website Ready for AI-Driven Search?
11:55 – Niehoff: Sustainability from New Perspectives

Afternoon Session
14:00 – CRU: High Voltage Cables – Powering the Future of Electricity Transmission
14:25 – AFRY: What a Slower Energy Transition Means for Europe
14:50 – Bridon Bekaert: Bridging the Industry Gap – My Educational Journey Through the IWMA Network
15:15 – Panel Discussion: Voices from the Field – Market Realities Across the Wire & Cable Industry

We look forward to hearing from our speakers and will be announcing further expert contributors soon, completing a programme designed to provide fresh perspective during wire Düsseldorf.

We hope you can join us for an insightful and valuable day!