Join Us at the IWMA x CRU Forum Day – Bundled Expertise

Thursday 16 April | 11:00 – 16:00 | Hall 13, Stand C52, wire Düsseldorf

Taking place on Thursday 16 April, from 11:00 – 16:00, Bundled Expertise is a dedicated one-day Forum programme at wire Düsseldorf, created in partnership between IWMA and CRU.

Designed to offer something a little different during a busy exhibition week, the programme looks beyond technical developments to explore the wider business landscape surrounding the wire and cable industry. Sessions will cover themes including market analysis, sustainability, branding, marketing, cyber security and renewable energy – areas that are becoming increasingly important to long-term success.

Bringing together IWMA’s international industry and technology expertise alongside CRU’s in-depth market analysis and forecasting, the programme aims to provide attendees with valuable insight into both current market conditions and the broader trends shaping the future of the industry.

Your Forum Line-Up

Larissa Köster
Sustainability Coordinator, Maschinenfabrik NIEHOFF GmbH & Co KG
Presentation title: “Sustainability from New Perspectives”
This session explores why sustainability is no longer just an add-on, but a central focus of corporate risk management, and highlights the potential benefits it can bring to companies operating in the wire and cable industry.

Miguel Lombardi & Ashley Curtlin
Digital Director & Head of User Experience, Denfield
Presentation Title: “Are You and Your Website Ready for AI-Driven Search?”
As search shifts towards AI-generated answers and zero-click behaviour, this session explores how strong technical foundations, clear content and effective structure can improve visibility in an AI-first search landscape.

Chi Lee
Wire and Cable Analyst, CRU
Presentation Title: “Wire and Cable Market Insights: Demand and Supply Forecast”
This session provides insight into demand and supply trends shaping the wire and cable sector, with particular focus on high-voltage and extra high-voltage land and submarine cable markets supporting offshore wind, interconnection and grid development.

Carlos Perez Linkenheil
Head of Reports, AFRY
Presentation Title: “AFRY Renewables Energy Scenarios and Grid Integration”
Drawing on global power market forecasting and long-term energy scenarios, this session will provide insight into the trends influencing renewable energy development, grid integration and future investment strategy.

We look forward to hearing from our speakers and will be announcing further expert contributors soon, completing a programme designed to provide fresh perspective during wire Düsseldorf.

We hope you can join us for an insightful and valuable day!