IWMA @ wire 2022

If you are among the IWMA members en route to wire Düsseldorf, we can’t wait to see you in person again on our stand in Hall 11 D22.

The IWMA’s bright new stand – designed in our new branding that we had hoped to reveal for our 50^th anniversary at the 2020 show – can help you with on stand hospitality, Wi-Fi internet access, charging points, cloakroom services, and general business services as usual, and we have a German-speaking interpreter, if you need one.

Unfortunately, due to the Covid regulations we have had to say goodbye to our Gala  for this show but are very much looking forward to hosting a networking stand party Wednesday 22^nd June from 6pm – 9pm. This networking event will be a great opportunity for us to meet with members and members to meet with each other to discuss the show, take advantage of our on-stand hospitality and have a great evening reconnecting with friends and colleagues we may not have seen for nearly 3 years.

Also new for 2022 is our meeting “pods” – four areas on the stand, each of which offers up to six people an informal meeting space. These are free for member companies to use for up to an hour each day, with a small charge for meetings of over an hour.

“The charge for longer meetings is simply to maintain turnover,” explained IWMA executive manager Andy Lewis. “We think the pod spaces will be very useful; they offer a degree of privacy and unlike the previous single room, several meetings can go on at once. Previously we sometimes had two or three people in the room, which meant we couldn’t accommodate any other group. This way we are far more useful to far more members.”

The organisation’s usefulness to members also extends beyond meeting spaces this year. With coronavirus preventing the attendance of member-companies from countries with travel limitations, the IWMA will be playing host to representatives from several members who will using our stand as their base.

“We may be a little down on member-exhibitors overall, simply because not everyone is able to attend. It’s a pity because this wire Düsseldorf looks like being one of the most exciting for some time. That’s why we are making a special effort for non-exhibiting companies,” said Andy.

“We are expecting more visitors than ever from non-exhibiting members, and we’ll be helping non-attendees to get as much out of the five days as possible. The stand will be well staffed by our chairman, former chairmen and directors, as well as myself and our Marketing Manager, who will be able to help answer questions from visitors – and encourage potential new members.

“It’s more important than ever this year that people who can’t be in Düsseldorf don’t lose out,” said Andy. “We are extremely keen to help where we can. We hope we have risen to the challenge.”