Preparing for Change: What EU and UK IWMA Members Need to Know About Upcoming Travel Rules

As international travel evolves in the wake of Brexit and increased digital border controls, IWMA members—whether based in the UK or the EU—need to be aware of some important changes that will soon affect their ability to attend events, exhibitions, and meetings.

From April 2, 2025, EU, EEA, and Swiss citizens who previously could enter the UK freely for short visits will now be required to obtain an Electronic Travel Authorisation (ETA) before arriving. This new system is part of the UK government’s wider border digitalisation efforts and applies to all visa-exempt travellers entering the UK for tourism, business, or attending events such as IWMA conferences or exhibitions.

The ETA will cost £10, can be applied for online or through the official ETA app, and will be valid for two years—or until your passport expires, whichever comes first. It permits multiple visits, each lasting up to six months. Although many applications will be processed within hours, it is strongly recommended that visitors apply at least three days before travelling, in case of any delays or additional checks.

For our EU-based members, this means early preparation will be essential when planning to attend IWMA events in the UK. Without an approved ETA, you may be denied boarding or entry upon arrival. We advise members to check the UK government’s official guidance and apply in good time.

Travellers from other parts of the world—such as the United States, Canada, Australia, and many countries in Asia and the Middle East—should be aware that the ETA scheme is gradually being rolled out for a wider list of nationalities throughout 2024 and 2025. Those who already require a visa to enter the UK will continue to follow the usual visa application process through the appropriate UK embassy or consulate. There is currently no change for these travellers, but it’s always advisable to check for the latest requirements on the official UK government website before travelling.

But this change is not one-way. UK travellers heading into Europe will soon face a similar requirement. The European Union is preparing to launch its own travel authorisation system called ETIAS (European Travel Information and Authorisation System). Originally expected in 2025, it’s now forecast to begin in late 2026. Once live, all UK citizens (and other non-EU nationals) will need to apply for ETIAS approval before entering any of the 30 Schengen Area countries.

The process will involve a simple online application, answering a few security questions, and paying a small fee—expected to be €7 for most applicants. Like the UK’s ETA, ETIAS will allow multiple entries and will remain valid for three years.

In both cases, these systems are not visas, but pre-travel authorisations, similar to the United States’ ESTA system. They are part of a global move towards smarter, more secure borders using digital checks and data sharing.

For IWMA members on all sides of the globe, the message is simple: be informed and plan ahead. Whether you’re joining us in Birmingham or Düsseldorf, a little preparation now will ensure smooth travel and continued opportunities to connect, collaborate, and grow together.

For the most up-to-date guidance, EU visitors should visit gov.uk/eta, while UK citizens can keep an eye on travel-europe.europa.eu/etias.